Build-A-Bear launches Pay Your Age Day July 12
Patrons in the U.S., U.K. and Canada are invited to participate in the in-store promotion, with plushy pals costing purchasers' current age in dollars or pounds.
"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays," said Sharon Price John, BABW president and chief executive officer, in a statement. "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores—an experience we designed especially to commemorate birthdays in a memorable way."
Children interested in participating are encouraged to have a parent or guardian over 18 enroll in the no-cost Build-A-Bear Bonus Club rewards program.