MENU
component-ddb-728x90-v1-01-desktop

Ivanka Trump team responds to Nordstrom controversy

Ivanka Trump's team released a statement about Nordstrom's controversial decision to drop her clothing and shoe lines from its stores.

"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives," said Rosemary K. Young, Senior Director of Marketing at Ivanka Trump.

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand. Neiman Marcus may be the next one to pull back on the label, as the branded jewelry is nowhere to be seen on the upscale retailer's website as of Friday.


"We've said all along we make buying decisions based on performance," said Nordstrom in a statement emailed to The Associated Press. "We've got thousands of brands— more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business."

There are also reports that Neiman Marcus has dropped Ivanka Trump's jewelry line from its websites on Friday.

This isn't the first company feeling the political backlash for being affiliated with President Donald Trump's administration.

Uber backed out of its agreement to be part of the president's business advisory council after #DeleteUber hashtag started trending on social media, leading to more than 200,000 subscribers to drop their accounts.



Trending