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Red balloons start appearing in Maine

Stephen King fans are ready for the release of the newest movie "IT," hitting theaters this week. (Katie Rae Rollins)

JAY (WGME) -- Red balloons have been popping up around Maine.

Stephen King fans are ready for the release of the newest movie "IT," hitting theaters this week.

The horror movie premieres in Bangor with a special advanced screening Thursday, and nationwide Friday.

Based on the book, IT takes place in Derry, Maine, a small fictional town located near Etna.

Of course, the book and film are about an evil clown, named Pennywise, that terrorizes kids.

This town has many locations inspired by Bangor, King's hometown.

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